Fitness

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Sacrifice and Results
fitness

Sacrifice and Results

Before going any further with the mystic change-for-life-fitness plan I'm proposing, we need to calibrate ourselves on a couple of points to avoid the disappointment of mismatched expectations. When I say that personal trainers, badly equipped gyms, shaming magazines, and processed diet foods have different goals to you; that they're out to keep you dependent on them rather than enabling you to get fit without them, that's my view based on the way I see the world. It doesn't mean that millions of people haven't achieved their goals using the above tools, and done so quicker than trying to plot...

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fitness

Change for life

Banks will often advertise promotions offering sizeable sums of money for opening an account. There are all sorts of conditions like, a minimum amount of money to be deposited each month, and keeping the account open for a certain number of months. How is this profitable though? It's profitable because changing banks is something that most of us never do. This isn't the only activity seldom considered e.g. when was the last time you changed your brand of toothpaste? There are certain things we're quite happy to try for a while and there are choices we made long ago and...

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fitness

Snake oil selling better than ever

This is the first in a long series of posts about fitness. By the end you will be better prepared than ever before to attack your personal path to fitness. But before we begin, let's tackle the elephant in the room: why the hell are you taking fitness tips, from a middle-aged, technology office worker!? In 2019 the fitness industry is worth approximately $87.2 billion. More people are interested in fitness than at any time in the history of mankind. And to be fair, there are a lot of fit people around; there is a lot of sport being played...

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