Change for life
Banks will often advertise promotions offering sizeable sums of money for opening an account. There are all sorts of conditions like, a minimum amount of money to be deposited each month, and keeping the account open for a certain number of months. How is this profitable though? It's profitable because changing banks is something that most of us never do. This isn't the only activity seldom considered e.g. when was the last time you changed your brand of toothpaste? There are certain things we're quite happy to try for a while and there are choices we made long ago and...